Since 1920, TOUS has created a style of jewelry that is unique throughout the world; based on the concept of fashion jewelry, adapted to different phases in one’s life.
In Lisbon, the store is located in what was for over 100 years the “Ourivesaria Aliança,” a very traditional jewelry store, and that’s the name you still see above the door. However, in 2012 it was taken over by Catalan brand Tous, even though the interior was recuperated and kept intact.
It remains one of Lisbon’s most beautiful shops, a regal Louis XV-style space with paintings from famous Portuguese paintor Artur Alves Cardoso. We think it’s the most beautiful of all Tous shops around the globe, and there are 400 of them!
Kylie Minogue, Jennifer Lopez and Blanca Suaréz are among the celebrities who have done campaigns with the brand, which is most recognized by its “bear” jewelry, but has many other stunning collections.