Lisbon’s most luxurious avenue attracts yet again a prestigious international brand, joining in late 2013 the countless others that have already settled there with a two-story building. Known for its outstanding jewelry and watches, Cartier’s reputation is linked to the absolute quality of its products.
Well known for its jewellery and wrist watches, including the “Bestiary” (best illustrated by the Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Bhupinder Singh the Maharaja of Patiala and the first practical wristwatch, the “Santos,” of 1904. Cartier has a long history of sales to royalty and celebrities, being referred to by King Edward VII of England as “the jeweller of kings and the king of jewellers.” For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Monaco, and the House of Orleans.